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Akaroa	Akitio	Albany
Alexandra	Amberley	Antares
Ardmore	Aro Valley	Arrowtown
Ashburton	Auckland	Balclutha
Blenheim	Cambridge	Carterton
Christchurch	Clyde	Coalgate
Collingwood	Coromandel	Cromwell
Dannevirke	Darfield	Dargaville
Devonport	Dunedin	East Tamaki
Eastbourne	Edgecumbe	Ellerslie
Eltham	Endeavour Inlet	Epsom
Fairlie	Featherston	Feilding
Flag Swamp	Foxton Beach	Franz Josef
Geraldine	Gisborne	Glen Eden
Glen Innes	Glendowie	Glenfield
Glenorchy	Gore	Great Barrier Island
Greenlane	Greymouth	Greytown
Hahei	Hamilton	Hanmer Springs
Hastings	Havelock North	Hawarden
Hawera	Helensville	Henderson
Hobsonville	Hokitika	Howick
Hunterville	Hutt Valley	Inglewood
Invercargill	Island Bay	Johnsonville
Kaiapoi	Kaikohe	Kaikoura
Kaitaia	Kaiwaka	Kawerau
Kerikeri	Khandallah	Kilbirnie
Lake Tekapo	Leeston	Levin
Lincoln	Loburn	Lower Hutt
Lumsden	Lyttelton	Maketu
Mangaweka	Mangawhai	Mangonui
Manukau	Manurewa	Maraetai
Martinborough	Marton	Massey
Masterton	Matakohe	Matamata
Matauri Bay	Methven	Milford
Morrinsville	Mossburn	Motueka
Mount Albert	Mount Cook	Mount Eden
Mount Maunganui	Mount Wellington	Napier
Nelson	New Lynn	New Plymouth
Newmarket	Newton	Normanby
North Shore City	Northcote	Oakura
Oamaru	Ohakune	Ohaupo
Onehunga	Opotiki	Opua
Orakei	Orewa	Otahuhu
Otaki	Otane	Otorohanga
Owaka	Oxford	Paekakariki
Paengaroa	Paeroa	Pahiatua
Paihia	Pakuranga	Palmerston North
Panmure	Papakura	Papamoa
Papatoetoe	Paraparaumu	Parnell
Pauanui	Pauatahanui	Penrose
Petone	Picton	Piopio
Pleasant Point	Plimmerton	Point Wells
Ponsonby	Porangahau	Porirua
Port Chalmers	Pukekohe	Queenstown
Raetihi	Raglan	Rangiora
Rarotonga	Raumati Beach	Raurimu
Remuera	Renwick	Riccarton
Richmond	Riverton	Rotorua
Royal Oak	Russell	Silverdale
Springfield	St Arnaud	Stoke
Stokes Valley	Stratford	Tairua
Takapau	Takapuna	Tapanui
Taradale	Taumarunui	Taupo
Tauranga	Tawa	Te Anau
Te Aro	Te Aroha	Te Awamutu
Te Kuiti	Te Puke	Te Rapa
Thames	Tihoi	Timaru
Titirangi	Tokomaru Bay	Tokoroa
Tolaga Bay	Tuakau	Tuatapere
Turangi	Tutukaka	Twizel
Upper Hutt	Waiheke Island	Waihi
Waikanae	Waimate	Wainuiomata
Waipara	Waipawa	Waipu
Waipukurau	Waitakere	Waitomo Caves
Waiuku	Waiwera	Wakefield Marlborough
Wakefield Nelson	Wanaka	Wanganui
Ward	Warkworth	Wellington
Wellsford	Westport	Whakapapa
Whakatane	Whangamata	Whangaparaoa
Whangarei	Whitianga	Woodville

» The Five Rules Of Influential Web Writing

The Five Rules Of Influential Web Writing by: Robert Warren Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it. When your business requires powerful words online, follow these five rules for promoting the message that will serve you well in the digital world: 1. Stay on message. To write is to influence: always remember that the goal of good writing is to encourage thought and action. Look beyond the facts and statements, and focus on themes and positions. Decide on what you believe and then promote it with the facts; find your message and stick to it. 2. Make your points quickly but securely. The average visitor to your website will stay no longer than a few minutes, clicking through no more than three links before moving on. You must either make your point quickly or not at all. Be direct, confident and brief: use simple language and don't use any more words than necessary. 3. Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information into the Internet is far easier than taking it out. Relevant points today have a way of becoming embarrassing cliches tomorrow. The most influential web content is timeless. Write for the long term: avoid posting information online that won't still be valid and useful in twenty years. When you write about a controversy, assume that the reader knows how it was resolved. When you write about a product or service, assume that the reader knows whether it was a success or failure. Assume that your deepest secrets are now public knowledge. Write for a reader who knows more about your future than you do. 4. Bring it home. If you want to use your articles to promote your reputation, your readers must know how to find you. Plan your contact information for the long term: if you don't have your own domain, get one. Plan to keep it for at least the next five to ten years. Don't use an email address that may no longer exist when your article is being read. 5. Keep your personal life out of it. Nothing outdates - and bores - faster than personal information. Don't engage in public self-reflection; don't mention your personal relationships, neuroses, or the day-to-day trials of your home life. Your writing will be available somewhere online for many years after your situation has changed, which can prove embarrassing (or even dangerous) at a later date. What works in the print world often doesn't work in the digital one. If you want your words to serve you long after they are published online, write the web content that ages well and reflects the power of your expert vision. Your future clients will thank you for it. About The Author Robert Warren (http://www.rswarren.com) is a business marketing writer and editorial consultant. His Florida practice specializes in promoting independent professionals with the power of the written word. For more writing articles by Robert Warren, see his website at http://www.rswarren.com. This article was posted on June 22, 2004